Branding the Bands w/ Another Acronym & Tom Vek

This workshop will take participants through a crash course in branding and how it applies to bands and music acts. It will cover understanding your audience and yourself, storytelling, visual identity, the branding process, brand personalities, briefing creatives, and provide a practical toolkit and tips. The workshop will be led by Another Acronym Branding Studio, with special guest Tom Vek. Participants should bring themselves, a notebook, and a pen, while the hosts will provide all necessary equipment. The workshop has limited spaces and will take place in the main area on street level at Where Else venue, conducted in English.